Have you noticed that your friends have recently transformed into "experts" on everything? They demand the best in all their purchases, from craft beers to video games and running shoes to food carts. Having an endless supply of information at our fingertips has resulted in everyone becoming "experts on" everything with a minimal time investment. We're looking to fast-track our way to Gladwell's 10,000 Hour-Rule. A recent New York Times article explored this phenomenon that has resulted from a simple equation: consumerism plus information equals the rise of the connoisseur.
Consumers, overwhelmed by choice, are looking for the “best” of everything. Time and money constraints have made the traditional road to connoisseurship too difficult for most; however,