The Integer Group occasionally conducts research projects commissioned for our clients or developed for internal learnings. Those are now published here on Shopper Culture as well. Click on one of links below download a report.
2013 NA Coca-Cola Retailing Research Council: Untangling The Social Web
Part 7: How To Develop an Internal Social Web Strategy
Part 6: How To Develop an External Social Web Strategy
2012 NA Coca-Cola Retailing Research Council: Untangling The Social Web
Part 5: The Effectiveness of Professional Social Networking
Part 4: The Value of Social Networking for Brands and Retailers
Part 3: Social Networking Personas: A Look at Consumer and Shopper Mind-Sets
Part 2: Identifying the Allure of Social Networking:Traits, Behaviors and Motivators
Part 1: Assessing the Social Networking Landscape
2011 Tales From Russia: Home and Personal Care
2010 SSA Convenience-Store Safety Report
2010 NACS/Coca-Cola Convenience Store Pilot Test: Shopper Forward
2008 NACS/Coca-Cola Retailing Research Council Study
2007 Consumer Electronics Study
