The Integer Group occasionally conducts research projects commissioned for our clients or developed for internal learnings. Those are now published here on Shopper Culture as well. Click on one of links below download a report.
2013 NA Coca-Cola Retailing Research Council: Untangling The Social Web
2012 NA Coca-Cola Retailing Research Council: Untangling The Social Web
Part 5: The Effectiveness of Professional Social Networking
Part 4: The Value of Social Networking for Brands and Retailers
Part 3: Social Networking Personas: A Look at Consumer and Shopper Mind-Sets
Part 2: Identifying the Allure of Social Networking:Traits, Behaviors and Motivators
Part 1: Assessing the Social Networking Landscape