73% of smartphone owners are concerned about personal data collection. 55% are wary of sharing information about their location. (NielsenWire.com)
That’s a lot of people who, in good faith, are limiting the data they choose to share, therefore limiting the potential of having better shopping experiences. In the world of big data and data collection, it’s critical that brands and retailers continue to push forward and use the information they collect to not only drive sales, but to improve and maintain positive relationships with shoppers.