Today, there are over 50 million Hispanics in America. That translates to one in six Americans—an increase of 43% since 2000. And this growing population has a similarly large purchasing power making for a large, diverse shopping culture.
Comprised of both older, traditional shoppers who opt for local/regional Hispanic grocers and younger, bicultural shoppers who embrace larger American chains; the Hispanic shopping culture has its nuances.
We wonder; as this community continues to grow and evolve will their shopping habits evolve as well? For instance, will they continue to shop at Hispanic grocers or transition completely to price-driven national retailers like Walmart?
Knowing that Walmart currently draws a large Hispanic shopper base, Shopper Culture wanted to investigate how today’s Hispanic grocers are competing in a price driven, Walmart world.
An interview with Juvenal Chavez, founder and chairman of the board for Mi Pueblo Food Center, shed some light on today’s Hispanic shopper and what it is like for regional Hispanic grocers to compete with larger price-driven chains.