A global discussion about the impact of shopping culture on brand strategy, led by the strategic community of The Integer Group which is one of the world's largest and most renowned retail, promotions and shopper marketing agencies.
The latest issue of The Checkout: Hispanic Edition takes a deeper look at how these shoppers compare in the aisle
to general market. This growing audience presents unique challenges and opportunities for marketers. Understanding their shopping behaviors and attitudes is paramount to generating long-term loyalty and revenue.
Hispanic shoppers seek out experiences in-stores and
leverage their mobile devices to find information at the shelf. In addition, we saw differences when it comes to seasonal shopping periods and types of
products they are buying, which includes when they prioritize name
brands versus private label. More details along with other key characteristics about Hispanic shopper behavior can be found in this latest edition.
To find out more, click here to download the latest edition of The Checkout. Or here to explore past issues of The Checkout.