We are two weeks away from the London Summer Olympic Games. There is a lot of excitement in the air as Americans get to know the athletes of Team USA including their life stories, gold medal potential and even what they will be wearing to the Opening Ceremony.
This year Ralph Lauren is outfitting Team USA in a classic American style. While it is very patriotic in aesthetic, the fact that the garments were made in China has not been well received. Many have voiced their disapproval including designer Nanette Lepore and Senate Majority Leader Henry Reid. Though there is a lot of negative press about where the garments were made—it is uncertain if this will affect shoppers’ desire to purchase this year’s Olympic Games gear.
In my experience, Olympic gear has always been a hot item for American shoppers—and not all the goods have been American. During 2002 when the Olympics were in Salt Lake City, Team USA berets became an unlikely runaway hit. Shoppers could not get enough of the berets or the other Team USA gear despite the fact that it was made by Canadian manufacturer Roots. So, how important is “Made in America” to today’s shoppers?
Photo Source: Ralph Lauren Homepage