The checkout area, while taking up little space compared to the rest of the store, currently has a big impact. A study conducted by EHI Retail Institute found that confectionary-heavy checkout zones produce more than 7% of total store sales (up 0.7% since 2010) though they make up only 1% of the store’s space. But as retailers move towards more convenient shopper solutions, like preordering, the power of the checkout comes into question.
Think of the upcoming addition to the Starbucks app. Soon coffee connoisseurs will be able to